BuzzDing! Is your way to quickly view all media responses to your brand. It’s easy to use (it took us less than an hour to set up an account and enter key words). Cost efficient (the plus package is $50 a month). And it saves agency time trolling Google.

BRAND recommends this service, which allows for keyword searches over news, blogs, images, video and social network activity. It allows for an unlimited number of projects. You can name your product, your brand, your competition as a project name, and then designate terms under that project for the BuzzDing! crawlers to find.

The activity for each project is illustrated with a line graph – which makes it easy to navigate. When you click on the project, it’ll bring up the keywords, and tell you how many times that keyword or phrase has popped up on the Web. Click on “buzz” and you can review all individual results. From there you can make a note on it. Flag it. Or go to the original source for more information. BuzzDing! Even breaks it down by location, if your brand popped up on a blog, social media or in the news.

This is how a savvy company can connect with customers and quickly respond to client concerns and monitor coverage.