Luxury Spirits & Distribution
Brand Launch
Luxury Spirits & Distribution
Client
MGM Resorts International
Location
Las Vegas, NV
International Properties
Project Brief
BRAND is one of the go-to graphics and branding support partners for 12 MGM Resorts International (MGMRI) properties in Las Vegas, including ARIA, Bellagio, Delano, Excalibur, Luxor, Mandalay Bay, MGM Grand, Mirage, New York New York, NoMad, Park MGM and Signature Condominiums.
We assist the in-house creative agency with the production of custom graphics for each property, according to their unique brand standards. And we integrate them into restaurant menus, informational and sales brochures, event support collateral, digital marquees and promotional screens, maps, and more.
Luxury Spirits & Distribution
Client
MGM Resorts International
Location
Las Vegas, NV
International Properties
Project Brief
BRAND is one of the go-to graphics and branding support partners for 12 MGM Resorts International (MGMRI) properties in Las Vegas, including ARIA, Bellagio, Delano, Excalibur, Luxor, Mandalay Bay, MGM Grand, Mirage, New York New York, NoMad, Park MGM and Signature Condominiums.
We assist the in-house creative agency with the production of custom graphics for each property, according to their unique brand standards. And we integrate them into restaurant menus, informational and sales brochures, event support collateral, digital marquees and promotional screens, maps, and more.
Branding
For more than a decade, Vecala has been developing a collection of distinctive tequilas, rums, mezcals, cremas, vodkas, whiskeys, gins and ready-to-drink cocktails, All created and distilled in Mexico. We respect tradition. But Vecala is all about the future. Capturing the spirit and energy of a new generation that values authenticity, superb quality and unique experiences.
Branding
The 2021 WLC celebrated the reemergence of the conference and the country from its protective cocoon in the aftermath of the COVID pandemic. We created a special commemorative mark showing the stylized figure of a woman transforming into a brilliantly colored butterfly taking flight.
The WLC adopted the mark as the symbol of the conference, capturing the promise and results that positive personal change, empowerment and growth offer participants. For 2022, we gave the butterfly wings of gleaming crystal, the traditional gift for a 15th anniversary.
Advertising
Keeping 83,000 employees focused on critical corporate programs, procedures and goals takes sophisticated communications that engage, inform, motivate and make a difference.
BRAND created visual systems that showcase five key corporate initiatives: reinforcing MGMRI’s core values, highlighting its unique culture and employee experience, ensuring customer satisfaction, and promoting safety and security. All feature select photographs and stories from more than 800 employees across multiple MGMRI properties.
These systems differentiate each initiative while integrating the unified look, feel and character of a global hospitality and entertainment leader. Together, they maintain top-of-mind awareness among thousands of MGMRI’s back-of-house employees.
Corporate
Communications
3D Modeling
Vevasso Glassware
Vecala’s Vevasso glassware collection is scientifically designed to disperse alcohol vapors, release the spirit’s natural flavors and aromas, and reveal its distinctive character.
Event Support
MGM Resorts International and Sotheby’s partnered to create A Celebration of Art, Luxury and Culture. The three-day event showcased some of the finest examples of luxury apparel, jewelry, objets d’art, automobiles and more. The pièce de resistance was an exclusive auction of several important works by Pablo Picasso from the vaunted MGMRI art collection.
BRAND created the event’s master print brochure featuring key descriptions, locations and times, and a tour map of several exhibitions of artworks and luxury goods at Bellagio, ARIA and Park MGM. We also created the event’s digital invitations, web banners and marquee, as well as property signage and even ID tags.
Packaging
Website Development
We built a website that’s pretty much like Coach Crete himself – a bold, commanding, compelling presence that’s just a bit larger than life. The fully integrated, industry standard IDX listing platform delivers the latest features and info home sellers and buyers expect.
The site structure and design incorporate current best practices and are optimized for Local SEO. The ultra-clean UX efficiently guides visitors to conversions that keep the phones ringing.
The content homes in on Coach Crete’s patent-pending Home Field Advantage program and clearly differentiates the key benefits for both sellers and buyers. It also highlights Coach and Aylin’s extensive expertise, notable press coverage and dedication to family, football and the Las Vegas community.
Website Development
We built a website that’s pretty much like Coach Crete himself – a bold, commanding, compelling presence that’s just a bit larger than life. The fully integrated, industry standard IDX listing platform delivers the latest features and info home sellers and buyers expect.
The site structure and design incorporate current best practices and are optimized for Local SEO. The ultra-clean UX efficiently guides visitors to conversions that keep the phones ringing.
The content homes in on Coach Crete’s patent-pending Home Field Advantage program and clearly differentiates the key benefits for both sellers and buyers. It also highlights Coach and Aylin’s extensive expertise, notable press coverage and dedication to family, football and the Las Vegas community.
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