Media Buying & Planning
Media Buying & Planning
Looking for media buying or planning? We've got you covered.
Looking for media buying or planning? We’ve got you covered.
Advertising is a key component of any integrated marketing endeavor, as well as an effective standalone strategy. But the best advertising strategies, messages and campaigns, and the biggest ad budgets, will be wasted if they don’t reach the right audience in the right place at the right time.
There are more ways than ever to reach your prospects and customers where they live, work, shop and socialize. The challenge is to create and implement a detailed media plan with a realistic budget that delivers your messages precisely where and when they’ll have the best opportunity to engage, inform, persuade and convert. That requires expert media planning and media buying services.
Ready… Aim…
Media planning begins with a clear vision of what you need to accomplish. We focus our years of experience on your objectives to create an integrated, effective media buying strategy that drives business to your bottom line and delivers the highest possible ROI.
Our media planning homes in on your target consumers and their unique behaviors. We utilize Neilson and Kantar for robust market research and Scarborough to capture local and national consumer insights across more than 2000 categories, such as leisure activities, shopping behaviors, purchasing patterns and more. This helps ensure our media planning nails the target and persuades and motivates them to take the actions you want.
Fire.
We select a mix of traditional and non-traditional buys that best targets your audience demographics and geographic locations and generates maximum reach and frequency from your media buying spend.
Programmatic
Programmatic – Uses the best data, targeting and delivery to focus on the exact audience you need to reach with each campaign.
Out-Of-Home
Out-Of-Home – Captures consumers with billboards during their daily commutes and extends your reach with digital and print ads at gas stations and restaurants, on busses and taxis and more.
Connected TV
Connected TV – Targets consumers watching Hulu, Paramount+, Tubi, Roku and Discovery and other popular streaming channels with program-specific ads.
Broadcast
Broadcast – Focuses on core target consumers and audiences with ads buys on major sports, entertainment, news and lifestyle programs.
Radio
Radio – Extends select, targeted ad buys with live remotes and tie-ins to specific programs to optimize results.
Paid Search
Paid Search – We bid on keywords on Google and Bing to reach individual consumers when they’re searching for your products or services.
Display Ads
Social
Social – Deploys your ad content across the select, targeted platforms, such as Facebook, Instagram, Twitter, YouTube, LinkedIn and more.
Landing Pages
For targeted media buying in Spanish-language markets, our translations are accurate and delivered in the right tone and dialect. This enhances authenticity and credibility that helps your campaigns ring true with Hispanic audiences. We also offer translation services for many other languages to optimize campaigns tailored to your brand and your overall goals.
BRAND constantly reviews the data sets available within each ad medium to analyze our media planning and media buying performance. You receive transparent, monthly analytics reporting that identifies exactly what’s working and where we can improve performance.
We will not waste your budget on an ad or a medium that doesn’t perform effectively. We immediately initiate changes to the media buying plan that optimize your campaign and ensure it delivers the results you expect.
Industries We Serve
Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.
Financial Consulting
Technology & Entertainment
Real Estate
Philanthropy
Hospitality & Travel
Ecommerce
Health & Medical
Attorney & Law Offices
Government
Retail
Non-Profits
Well-Funded Startups
Industries We Serve
Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.
Industries We Serve
Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.
Financial Consulting
Technology & Entertainment
Real Estate
Philanthropy
Hospitality & Travel
Ecommerce
Health & Medical
Attorney & Law Offices
Government
Retail
Non-Profits
Well-Funded Startups
Marketing Partners
Marketing Partners
Client Journey
Client Journey
01
Discover
02
Strategize
03
Realize
04
Execute
05
Optimize
06
Grow
01 Discover
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
02 Strategize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
03 Realize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
04 Execute
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
05 Optimize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
06 Grow
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.