Cute Animals Can Sell Anything
Las Vegas, NV
Oquendo Center is a state-of-the-art medical and clinical education and training facility that offers everything from lecture halls and classrooms to fully equipped surgical theaters to gourmet catered meals for attendees. BRAND created and implemented marketing strategies targeting these capabilities and benefits to veterinarians.
Brand Launch Case Study
2020 Las Vegas, NV
Revitalized its look and feel, provided a major lift in on-site and on-property conversions and gave it a sharp, new competitive edge.
Television City Las Vegas is a state-of-the-art market research and data collection company located inside the MGM Grand hotel and casino on the Las Vegas Strip. It tests TV shows, movies, advertising and other products for global brands, using diverse audiences made up of MGM guests and visitors from across the country. It’s also an iconic Las Vegas attraction that offers a unique entertainment and educational experience to thousands of participants each year.
TVC needed new branding that would stand out from other MGM attractions, as well as new messaging that appeals to both potential market research clients and participants alike.
& Corporate Identity.
We created their corporate identity, as well as integrated advertising and public relations campaigns, sales kits and marketing collateral, and the facility’s architectural drawings. All delivered with an irresistible, yet highly effective creative twist.
TVC’s new identity icon features a consumer TV screen that displays professional “color bars,” dozens of small squares symbolizing the quantitative and qualitative data TVC’s state-of-the-art methods and technologies reveal, while the buildings show how TVC’s expert analysis brings the data to life in the real world.