SEO & Content Marketing

SEO & Content Marketing

SEO Is The Lowest Cost-Per-Acquisition Digital Marketing Strategy

SEO Is The Lowest Cost-Per-Acquisition Digital Marketing Strategy

SEO services form the foundation that supports all digital marketing endeavors. It’s the lifeblood of effective, long-term digital strategies for every business. SEO services optimize your site’s search efficiency, visibility, authority and trustworthiness. They’re the most time-efficient and cost-effective way to reach prospective customers in the process of making purchasing decisions.

As a full-service SEO agency, our number one goal is to implement an SEO strategy that ranks your business in the top three organic search listings on Google page one. Why? The top three get more than 50% of all click-throughs, while 30% of all other listings on page one don’t even get clicked. So, if you’re not in the top three, you’re already losing the battle for consumer engagement, site traffic, conversions and revenue.

SEO & Content Marketing:
Driving The World To Your Business

Superior Ranking From Comprehensive Strategy

Our SEO services are your best options for getting your site to the top of Google page one and generating robust, long-term business growth. As your SEO agency, we can develop a comprehensive strategy that delivers maximum results or an effective, smaller program that fits your budget.

A smart SEO agency identifies and targets the keywords that are essential to your business reaching your consumers, clients, etc. That is successful SEO, bottom line impact. We use advanced tools and techniques to research relevant keywords your potential customers are searching for. (longtail, short tail, geotagged, and more)

Next, we create a keyword map optimized for every page on your site. Then we write optimized code and copy for your entire website meta data; H1s, title tags, meta descriptions, and URLs. We build ongoing site content, backlinking, and technical campaigns that are essential SEO elements web crawlers use as a baseline for ranking your site.

  • Optimized keyword and keyword synonym length, frequency and distribution that “future-proofs” all additional SEO elements
  • Intriguing meta descriptions that tell the right story or ask the right questions, increase CTRs, drive organic site traffic, prime the marketing funnel and maximize conversions
  • Optimized site imagery file sizes and dimensions that increase page loading speed
  • Optimized site imagery and video content that rank organically within Google image and video searches by titles, descriptions and alt text

Next, we use Schema and structured data that let search crawlers and index bots read and understand your content fast, and enhance your page displays with rich content snippets under each page title.

All of our SEO services focus on building an ecosystem of signals, from onsite to offsite, that sets a digital footprint and voice unique to your business.

Our SEO Services Build Your Credibility, Authority & Trust

Acquiring high-quality backlinks from reputable websites is another critical component of your SEO strategy. So, BRAND works with INC, Forbes, Fast Company, Entrepreneur, Business Insider, HuffPost and countless other editorial websites that are highly authoritative and respected publishers and content partners.

We actively secure backlinks from these highly authoritative sources that increase your site’s credibility and domain authority. They provide extreme reach to huge, important audiences. Your links on their sites instantly validate your brand, explode your brand awareness and recognition, and expand your online footprint.

Our SEO services also focus on building links with Wikipedia, the fifth most visited website in the world. We leverage your links to other authoritative sites to gain invaluable mentions and links on Wikipedia. One more way our SEO agency increases your brand’s credibility, awareness and domain authority.

Data-Powered Site Speed Optimization

Mobile and desktop site speed is a major ranking factor for Google’s algorithm that affects page rankings and the visitor experience. A slow site speed has a negative impact on four key metrics: bounce rate, page views, conversion rate and cart size.

If your site pages take even a few seconds to load, up to 72% of your visitors will leave and go elsewhere. Most likely to your competitors.

Because the majority of Internet users consume content on mobile devices, it’s critical to prioritize the needs of mobile users in all SEO services. So, we use a whole bag of tricks to create “mobile-first” site pages that load almost instantly across all platforms and devices. Some of these include:

  • Responsive design that ensures your site adapts to any device smoothly and seamlessly.
  • Optimized web fonts and display options to control how and when fonts are loaded, as well as limit the number of font families, styles and character sets to only those that are actually used on your site.
  • We focus on your optimal page structure, overall performance, core web vitals, and speed visualization scores. We coupled these with advanced content strategies that optimize the user experience, increase conversion and improve SERP(Search Engine Result Page) rankings.
  • Image compression that reduces file size without sacrificing quality
  • Code minification to remove unnecessary characters and reduce file size without changing its functionality.

These and other SEO services will make your desktop and mobile site fluid, smooth, enhance user experience related to load time, significantly improve your keyword and page rankings while impacting your bottom line.

Content Marketing That Drives Revenue Growth

Your SEO agency must be able to not only create and deliver consistently high quality, valuable content that attracts, engages and converts your audience, but also that keeps them coming back for more.

Great content is useful, educational and entertaining. It answers questions and solves problems. It establishes and reinforces your brand’s credibility and authority. And it inspires consumer confidence and trust.

Our SEO agency creates great content that strengthens relationships with your audience and helps turn them into loyal, long-term customers. Not by selling your products or services, but by providing value that improves their lives.

Our content marketing and SEO services work hand in hand to increase your content’s visibility in search page results and drive organic traffic directly to it. We make sure it reaches your audience through the channels and platforms they prefer and motivates them to engage, interact, share and link back to your site.

We create content in all formats from social media and blog posts to photography and infographics to videos and podcasts to newsletters, e-books, whitepapers, case studies and more. Our only limit is which formats work best to inform and convert your audience.

Our SEO agency creates multiple opportunities to link your original content to authoritative editorial sites (e.g. NYT, WSJ, Bloomberg, ABC News), as well as other popular and respected content sources. When these publishers link back to your content, they add their credibility and clout to your business and your page rankings.

We follow the 70/20/10 rule to curating results-driven content that ranks effectively. This means 70% of content should be proven content that supports building your brand and attracting visitors to your site, 20% of content should be premier content that may be more costly or risky but has a bigger potential new audience. (Ex: viral videos or infographics) Lastly the 10% of content should be more experimental touching on brand visibility, loyalty and the like.

Measuring Success

A smart SEO agency knows SEO is not a one-time task but an ongoing, long-term process that requires constant monitoring, testing and evaluation. Even proven SEO strategies must be measured, analyzed and optimized to keep delivering the best possible results.

Our SEO services use Google Analytics, SemRush, Ahrefs, and other advanced tools to track all relevant SEO metrics like organic site traffic, bounce rates, conversion rates, page rankings, keyword movement, and many more. We analyze this data, develop sharp insights and report the results with any recommended refinements on a regular basis.

Industries We Serve

Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.

Industries We Serve

Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.

Financial Consulting

Hospitality & Travel

Government

Technology & Entertainment

Ecommerce

Retail

Real Estate

Health & Medical

Non-Profits

Philanthropy

Attorney & Law Offices

Well-Funded Startups

Financial Consulting

Hospitality & Travel

Government

Real Estate

Technology & Entertainment

Ecommerce

Retail

Health & Medical

Attorney & Law Offices

Well-Funded Startups

Philanthropy

Non-Profits

Marketing Partners

Marketing Partners

Client Journey

Client Journey

01

Discover

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

02

Strategize

Once we define your immediate needs and establish your marketing budget, we assemble a BRAND team with the expertise and experience required to develop the marketing and communications strategies that deliver the best possible solution within your budget and timeline.

03

Realize

We transform smart strategies into distinctive marketing assets, compelling content and the razor-sharp tactics designed to cut through the noise and the nonsense, solve the problem and generate measurable, meaningful results.

04

Execute

When your messages, tactics and assets are locked and loaded, we unleash our high-powered solutions and nail the target. Our goal is to deliver peak brand experiences that convert prospects into highly engaged, loyal customers.

05

Optimize

We constantly measure, evaluate, and improve. We anticipate and adapt to evolving market conditions and customer needs. We keep looking for new ways to enhance the return on your marketing investment.

06

Grow

We’re never satisfied with meeting your objectives or exceeding your expectations. There’s always more we can do to build on the insights and the success we gain, strengthen your brand, and grow your business.

01 Discover

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

02 Strategize

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

03 Realize

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

04 Execute

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

05 Optimize

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

06 Grow

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

FAQ

FAQ

What are the basics of SEO?

Understanding SEO services and their basics are crucial for anyone who wants to optimize their website for search engines. SEO stands for search engine optimization, which is the practice of increasing the visibility and ranking of a website in search engine results pages. It involves various techniques and strategies to improve a website's organic search rankings.

One of the key aspects of SEO is understanding how search engines work.

Search engines use complex algorithms to crawl and index websites, and then rank them based on relevance and quality. By understanding these algorithms and optimizing your website accordingly, you can improve its chances of appearing higher in search results.

Another important aspect of SEO basics is keyword research. Keywords are the terms and phrases that people use to search for information online. By identifying the right keywords for your website and incorporating them strategically into your content, you can increase the chances of your website appearing in relevant search results.

In addition to keyword research, SEO basics also include on-page optimization techniques. This involves optimizing various elements on your website, such as meta tags, headings, URLs, and internal linking structure, to make them more search engine-friendly.

The SEO services we provide to our clients are essential for anyone who wants to improve their visibility, reach, and ranking of their website in search engine results pages. By following best practices and staying updated with the latest trends in SEO, you can enhance your website's performance and attract more organic traffic.

Why are keywords so important?

Every award winning digital marketing or SEO agency should tell you the same thing, keywords are the building blocks associated with the lifeblood of digital marketing, (SEO). Think of keywords as DNA, and SEO as the blood.

One of the main reasons why keywords are important in SEO is because they help search engines understand the relevance of your website to a particular search query.

Overall, the importance of keywords in SEO cannot be overstated. By conducting thorough keyword research and optimizing your website accordingly, you can significantly improve its visibility, attract targeted traffic, and enhance the user experience while positively impacting your bottom line.

What are the latest trends in SEO?

Every SEO agency will tell you, SEO is an ever-evolving field. It's important to stay updated with the latest trends and best practices to maintain a competitive edge. The SEO services we offer always focus on exactly those two elements.

  1. Mobile optimization: With the increasing use of smartphones, mobile optimization has become a crucial aspect of SEO.
  2. Voice search optimization: With the rise of virtual assistants like Siri, Alexa, and Google Assistant, voice search optimization has proven to be a solid trend and successful strategy for SEO.
  3. (UX & UI) User experience optimization: Search engines are placing more emphasis on user experience when determining search rankings. Websites that provide a fast loading speed, easy navigation, and high-quality content are more likely to rank higher in search results.
  4. Featured snippets and rich results: Featured snippets are the concise answers that appear at the top of search results.
  5. E-A-T (Expertise, Authoritativeness, Trustworthiness): Search engines are increasingly prioritizing websites that demonstrate expertise, authoritativeness, and trustworthiness in their respective industries.

By staying updated with these latest trends in SEO and implementing them in your optimization strategy, you can stay ahead of the competition and improve your website's visibility and ranking in search engine results pages.

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