HM&C Law Firm
A Fresh New Look for a Venerable Law Firm
Client
Hooks Meng & Clement
Industrial Relations Attorneys
Location
Las Vegas, NV
Project Brief
After decades of recognized expertise and success in all aspects of Industrial Relations Law, HM&C decided to expand its practice areas. The firm asked BRAND to update its brand to mark the occasion, as well as to reaffirm its authoritative leadership in its legacy practice areas.
Rebranding Case Study
Client
Television City
Location
2020 Las Vegas, NV
Rebranding Television
Revitalized its look and feel, provided a major lift in on-site and on-property conversions and gave it a sharp, new competitive edge.
Project Brief
Television City Las Vegas is a state-of-the-art market research and data collection company located inside the MGM Grand hotel and casino on the Las Vegas Strip. It tests TV shows, movies, advertising and other products for global brands, using diverse audiences made up of MGM guests and visitors from across the country. It’s also an iconic Las Vegas attraction that offers a unique entertainment and educational experience to thousands of participants each year.
TVC needed new branding that would stand out from other MGM attractions, as well as new messaging that appeals to both potential market research clients and participants alike.
Rebranding
After more than 20 years, TVC’s new branding needed to rejuvenate its presence in the marketplace and reinforce its world-class reputation.
It also had to out-Vegas its high-profile neighbors also competing for the time and attention of MGM guests and visitors. And it needed to engage and compel these potential market research participants to choose this completely unique Las Vegas entertainment experience.
Corporate Identity
The revised brand’s refreshed look, feel and spirit extended from its corporate identity to print collateral to an all-new website focused on prospect education and conversion. It positioned and differentiated HM&C as a credible, qualified and capable alternative to its new competition.
Corporate Identity
TVC’s new identity icon features a consumer TV screen that displays professional “color bars,” dozens of small squares symbolizing the quantitative and qualitative data TVC’s state-of-the-art methods and technologies reveal, while the buildings show how TVC’s expert analysis brings the data to life in the real world.
Corporate Apparel
The revised brand’s refreshed look, feel and spirit extended from its corporate identity to print collateral to an all-new website focused on prospect education and conversion. It positioned and differentiated HM&C as a credible, qualified and capable alternative to its new competition.
Website Development
Print
Collateral
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