Strategic Branding
Strategic Branding
Strategic branding is giving your consumer what they want in a way they remember, always.
Strategic branding is giving your consumer what they want in a way they remember, always.
Branding is far more than designing cool logos and labels that stand out in the marketplace. It’s about defining and communicating the value of what makes you different from your competitors. What the values of your company are, why they’re important to you and why they matter to consumers. As well as the value consumers get when they experience your brand and the value consumers get from a long-term, personal relationship with your brand.
Effective branding requires a comprehensive brand strategy services that build trust, fierce loyalty and brand advocacy. It also requires a realistic, dedicated budget and an ongoing commitment to the strategic branding process.
BRAND’s suite of strategic branding services creates a solid foundation that empowers your business to build a unique, local, regional, national or global brand that dominates its marketplace. A brand that embodies and champions your values. A brand that earns consumers’ trust and turns them into life-long customers. A brand that’s unforgettable.
Why Choose Our Branding Services?
For nearly 25 years, BRAND has been a premier branding agency. We understand the challenges businesses face in establishing a strong brand identity. Our brand strategy services, and our strategic branding process have been developed specifically to meet these challenges.
Step 1: Discover and Define
Our brand strategy services begin with a deep dive into your business, market and audience. We gain powerful insights that allow us to tailor a brand strategy that truly represents your values and vision.
Step 2: Design and Develop
We transform insights into action. Our branding services team develops your Core Brand Identity – it’s brand DNA, purpose and vision statements, core values statement and perhaps most importantly, its brand personality. This is the mind, heart, soul, body and voice that gives your brand its humanity and authenticity.
We define your key differentiators, key selling points, brand positioning statement, brand promise, value proposition, tagline and more. We create the brand storylines that tell everyone exactly what they can expect from a relationship with your brand and why that relationship is valuable.
Our creative services team designs the visual identity that communicates your brand unique look and feel. From logos and taglines to graphics and copy, every brand asset reflects and reinforces your Core Brand Identity.
Our branding strategy services reveal the humanity of your brand and integrate it into every communication, engagement, connection and interaction. We create more than a “something” consumers want to buy. We create a “someone” consumers want to know.
Step 3: Deploy and Deliver
Implementing your brand strategy across all consumer touchpoints absolutely essential. Our comprehensive branding services ensure consistency from your website and social media channels to advertising and public relations campaigns to packaging and promotional assets. All visuals and messages work together to enhance your brand’s presence, awareness and impact.
Step 4: Measure and Refine
The work of a branding agency doesn’t stop at delivery. BRAND continuously measures the effectiveness of your brand strategy services, refining strategies and tactics, and testing new ones. This ensures your brand strategy keeps performing, evolving with your business, market and audience, and delivering measurable, meaningful growth.
We’re eager to become your branding agency partner. We’re ready to guide you through every step of the strategic branding process and unleash the full potential of your brand. We’re ready to build the brand your prospects and customers can trust, rely on and remember. Always.
Industries We Serve
Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.
Industries We Serve
Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.
Financial Consulting
Hospitality & Travel
Government
Technology & Entertainment
Ecommerce
Retail
Real Estate
Health & Medical
Non-Profits
Philanthropy
Attorney & Law Offices
Well-Funded Startups
Financial Consulting
Hospitality & Travel
Government
Real Estate
Technology & Entertainment
Ecommerce
Retail
Health & Medical
Attorney & Law Offices
Well-Funded Startups
Philanthropy
Non-Profits
Marketing Partners
Marketing Partners
Client Journey
Client Journey
01
Discover
02
Strategize
03
Realize
04
Execute
05
Optimize
06
Grow
01 Discover
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
02 Strategize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
03 Realize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
04 Execute
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
05 Optimize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
06 Grow
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.