Media Relations

Media Relations

The Engine
That Drives PR

The EngineThat Drives PR

Excellent media relations are essential to getting your stories into hands of the right editors and reporters and out to the public you want to relate to. We target appropriate media outlets and nurture these key relationships. We develop and pitch PR ideas and stories their audiences want to or need to hear.

Our media relations services also include media training for company leaders, key representatives and subject matter experts. This enables you to project confidence and competence in the media. We also provide comprehensive media monitoring and analytics that measure campaign performance and reveal invaluable insights.

There’s an important difference between public relations and media relations. Media relations is focused on nurturing productive relationships with specific organizations, journalists and editors that comprise “the media.” Public relations is focused on developing a brand’s core messages – the stories you want to communicate via the media to various targeted audiences that comprise your “public.”

However, credible social influencers can be targeted for legitimate, specific PR objectives, beyond sharing their personal comments and stories with their networks.

Building strong media relationships is a key component of creating and maintaining credibility, engagement, influence and trust with major media outlets. Even though “earned media” isn’t paid for, it often requires more time and effort than traditional advertising to plan, execute and achieve results. Effective media relations helps you access the megaphones that gets your messages to your audiences.

Once our team creates your unique PR/brand communications strategy, we develop PR ideas and stories and create the ideal timeline for pitching these opportunities to the most appropriate media contacts. Then we conduct ongoing outreach to targeted journalists and community organizations. This ensures your stories will be told to the precise audiences that need to hear them by authoritative sources the audiences recognize and respect.

Breaking news requires reaching the correct contact within minutes. We pitch your story and suggest relevant tie-ins to timely events or other related news increase your coverage throughout the news cycle. To help immediate attention, we can grant exclusivity to a reporter or news organization that we know is aligned with your mission or objectives.

A product launch or grand opening is a completely different challenge. We want to cast the largest possible media net to capture, engage and inform the maximum number of consumers. Knowing which media, reporters and editors to contact and how they decide if your story is “newsworthy,” is critical PR success.

Research has proven that consumers trust third-party endorsements and coverage from a trusted news source far more than paid advertising. BRAND is focused on ROI and the goals of our clients. Whether we focus on driving awareness or driving business, we have well-defined goals that steer the media relations strategies for every client and campaign objective.

BRAND uses Cision to ensure we are keeping contacts up-to-date and tracking all activity across every platform to show accurate search results, impressions, engagement and activity on your website. We also track your competitors and monitor responses in real time. We provide monthly or quarterly reporting that shows your reach compared to your competitors or other products you compete with on a daily basis.

Active Coverage

Coverage secured on behalf of the client that align with the KPIs

Potential Reach

the sum of viewership available for publications and website

Share of Voice

a percentage of coverage for your brand, products or executives

Social Engagement

How many shares and comments received

Sentiment

Tone or the articles mentioning your brand and your competitors

Media Outreach

the number of releases and pitches sent and performance review

Understanding the data is crucial when planning PR campaigns, setting KPIs and defining your media relations strategy and targets. It removes the guesswork and gives our PR team the compass to effectively navigate a direct route to your audiences.

Industries We Serve

Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.

Industries We Serve

Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.

Financial Consulting

Hospitality & Travel

Government

Technology & Entertainment

Ecommerce

Retail

Real Estate

Health & Medical

Non-Profits

Philanthropy

Attorney & Law Offices

Well-Funded Startups

Financial Consulting

Hospitality & Travel

Government

Real Estate

Technology & Entertainment

Ecommerce

Retail

Health & Medical

Attorney & Law Offices

Well-Funded Startups

Philanthropy

Non-Profits

Marketing Partners

Marketing Partners

Client Journey

Client Journey

01

Discover

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

02

Strategize

Once we define your immediate needs and establish your marketing budget, we assemble a BRAND team with the expertise and experience required to develop the marketing and communications strategies that deliver the best possible solution within your budget and timeline.

03

Realize

We transform smart strategies into distinctive marketing assets, compelling content and the razor-sharp tactics designed to cut through the noise and the nonsense, solve the problem and generate measurable, meaningful results.

04

Execute

When your messages, tactics and assets are locked and loaded, we unleash our high-powered solutions and nail the target. Our goal is to deliver peak brand experiences that convert prospects into highly engaged, loyal customers.

05

Optimize

We constantly measure, evaluate, and improve. We anticipate and adapt to evolving market conditions and customer needs. We keep looking for new ways to enhance the return on your marketing investment.

06

Grow

We’re never satisfied with meeting your objectives or exceeding your expectations. There’s always more we can do to build on the insights and the success we gain, strengthen your brand, and grow your business.

01 Discover

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

02 Strategize

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

03 Realize

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

04 Execute

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

05 Optimize

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

06 Grow

We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.

FAQ

What are the most important digital marketing strategies?

Successful digital marketing requires robust, integrated strategies that achieve specific goals using carefully selected online channels.

While there is no one specific grouping of digital marketing services that are more important than others, this comes down more to your goals, your timeline, and your budget. However, for short term and futureproofing results, the digital marketing services we most recommend include:

  • Search Engine Optimization & Content Marketing (SEO)
  • Local Search Marketing (Local SEO)
  • Paid Digital Advertising
  • SMS & Email Marketing
  • Social Media Marketing & Advertising
  • Online Review Marketing

These strategies work best together using the omnichannel marketing approach to increase awareness, build your audience, your footprint, site traffic and credibility. They establish brand affinity and surface upsell/cross-sell opportunities for all businesses.

What digital marketing services should be my top priority?

While your website is your most important digital asset, it’s basically useless if consumers can’t find it. That’s why implementing a robust Search Engine Optimization program is your top digital marketing priority. While SEO is the lifeblood and starting point for almost all digital marketing strategies, any company’s most important digital marketing services will always be dependent on their goals, their budget, and their current positioning. Our strategic direction will sometime differ based upon those elements.

The vast majority of consumers use search engines any time they want to learn something, buy something or be entertained. SEO generates more high-quality site visits from consumers who have a high degree of commercial intent and are looking to buy what you’re selling.

Harnessing the power of SEO and Local SEO is critical to ensuring that global and local consumers find and connect with your business instead of your competitors.

Should social media be part of my digital marketing mix?

Social media marketing is no longer a choice. If you are not where your competition is, you’re giving them your potential business. This is true for any marketing medium but social media has long term value and continues to grow in importance every year. This is one of the most important digital marketing services your business should be excelling in.

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