MGM Resorts International
MGM Resorts International
Global Hospitality & Entertainment
Client
MGM Resorts International
Location
Las Vegas, NV
International Properties
Project Brief
BRAND is one of the go-to graphics and branding support partners for 12 MGM Resorts International (MGMRI) properties in Las Vegas, including ARIA, Bellagio, Delano, Excalibur, Luxor, Mandalay Bay, MGM Grand, Mirage, New York New York, NoMad, Park MGM and Signature Condominiums.
We assist the in-house creative agency with the production of custom graphics for each property, according to their unique brand standards. And we integrate them into restaurant menus, informational and sales brochures, event support collateral, digital marquees and promotional screens, maps, and more.
Global Hospitality & Entertainment
Client
MGM Resorts International
Location
Las Vegas, NV
International Properties
Project Brief
BRAND is one of the go-to graphics and branding support partners for 12 MGM Resorts International (MGMRI) properties in Las Vegas, including ARIA, Bellagio, Delano, Excalibur, Luxor, Mandalay Bay, MGM Grand, Mirage, New York New York, NoMad, Park MGM and Signature Condominiums.
We assist the in-house creative agency with the production of custom graphics for each property, according to their unique brand standards. And we integrate them into restaurant menus, informational and sales brochures, event support collateral, digital marquees and promotional screens, maps, and more.
Corporate Communications
Keeping 83,000 employees focused on critical corporate programs, procedures and goals takes sophisticated communications that engage, inform, motivate and make a difference.
BRAND created visual systems that showcase five key corporate initiatives: reinforcing MGMRI’s core values, highlighting its unique culture and employee experience, ensuring customer satisfaction, and promoting safety and security. All feature select photographs and stories from more than 800 employees across multiple MGMRI properties.
These systems differentiate each initiative while integrating the unified look, feel and character of a global hospitality and entertainment leader. Together, they maintain top-of-mind awareness among thousands of MGMRI’s back-of-house employees.
Corporate
Communications
Event Support
Event Support
MGM Resorts International and Sotheby’s partnered to create A Celebration of Art, Luxury and Culture. The three-day event showcased some of the finest examples of luxury apparel, jewelry, objets d’art, automobiles and more. The pièce de resistance was an exclusive auction of several important works by Pablo Picasso from the vaunted MGMRI art collection.
BRAND created the event’s master print brochure featuring key descriptions, locations and times, and a tour map of several exhibitions of artworks and luxury goods at Bellagio, ARIA and Park MGM. We also created the event’s digital invitations, web banners and marquee, as well as property signage and even ID tags.
Event Support
MGM Resorts International and Sotheby’s partnered to create A Celebration of Art, Luxury and Culture. The three-day event showcased some of the finest examples of luxury apparel, jewelry, objets d’art, automobiles and more. The pièce de resistance was an exclusive auction of several important works by Pablo Picasso from the vaunted MGMRI art collection.
BRAND created the event’s master print brochure featuring key descriptions, locations and times, and a tour map of several exhibitions of artworks and luxury goods at Bellagio, ARIA and Park MGM. We also created the event’s digital invitations, web banners and marquee, as well as property signage and even ID tags.
Gallery Support
MGMRI recognizes BRAND’s decades of experience in supporting and promoting the Arts. They have trusted us to create visual and title graphics, including hundreds of web banners and other digital assets to promote various events and exhibitions at the Bellagio Gallery of Fine Arts.
Gallery Support
Digital Campaign Support
With 31 unique hotel and gaming destinations across the country and around the world, MGMRI requires a constant stream of digital marketing and communications assets that engage and convert prospects and strengthen relationships with their loyal customers.
BRAND plays an important supporting role in producing web banners and other integrated digital communications that empower the comprehensive marketing, promotional and customer retention strategies at several MGMRI properties.
Digital
Campaign Support
Facility Map
Development
Facility Map Development
Whether you’re a salesperson trying to book convention and meeting spaces or a guest trying to navigate a sprawling resort and casino, accurate, readable maps are essential. MGMRI relies on BRAND to create maps that impress prospective clients and de-stress wandering visitors.
We’ve created colorful, informative 2D floor maps for the Sky Villas at ARIA, as well as facility maps for MGM Grand’s Convention Center and Grand Garden Theater, which combine 2D and 3D isometric designs that show the vertical integration of spaces on multiple levels.
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