People don’t relate to products or businesses. People relate to people. So, we define a brand as the personification of a company. A real person with a unique DNA, body and voice. A unique mind, heart, soul, personality and purpose.

A brand is not a “something,” an inanimate object or a legal entity. It’s a “someone” people can engage with, get to know, admire and rely on. Someone they can believe in. We integrate these structural elements into every branding service and communication service that is integral to your brand.

Any successful brand must be built on a solid foundation that allows it to develop, strengthen and grow over time. The four pillars of this foundation include:

Brand Equities – Your brand name, logo typography, mark, color palette, type fonts, slogan, key imagery and any other visual identifiers that are unique and essential to your brand.

Core Identity – Your brand DNA, mission and vision statements, company values, brand personality statement, brand story, and brand positioning. It’s who you are, where you’ve been and where you’re going.

Core Beliefs – Your key selling points, brand promise, value proposition and other important reasons why consumers will clearly differentiate you from competitors and choose to build a relationship with your brand.

Consistency – Your branding must be cohesive and executed consistently without alteration throughout your marketplace and your company. Every consistent repetition of your brand to prospects, customers, partners, employees, the media and other key constituencies builds brand recognition, awareness, recall and value.

Creating the proper foundation for your brand usually takes 60-90 days. But once it’s in place, building your brand requires an ongoing effort throughout its lifetime.

• Ultimately, success depends on several factors:
• Your long-term strategic and financial commitment to brand building
• The implementation of a consistent, cohesive brand strategy
• The consistent excellence of your products, services and customer experience
• Demonstrating your brand’s values in the marketplace, your company, your community and the world
• Keeping your brand promise
• Keeping your brand relevant to your customers and other key constituencies

As your branding strategies and tactics gain traction and momentum, the results will accelerate the brand-building process and validate your efforts. There are many branding and communication services we offer that build a stronghold in your market and industry that span digital, traditional, and other marketing or advertising mediums.

Do you use a Mac or a PC? A Kleenex or a facial tissue? A Q-Tip or a cotton swab? Do you send packages overnight or do you FedEx them?

These brand names have replaced the generic names of their product or service categories. These brands have achieved such overwhelming recognition, credibility and preference in the marketplace that most competing brands have become almost irrelevant to consumers.

One reason for this rare feat is consistently excellent products. Another is consistently excellent branding. There are many diverse branding and communication services any company must have, to establish such authority.

When consumers recognize and internalize your brand, share your values, and relate to who you are, they are far more likely to buy what you’re selling. Effective branding services increase customer loyalty and advocacy, sales and revenue, growth and profitability. It increases the value of your company to your customers, employees and your business and financial partners.