Residential Real Estate
Brand Launch
Brand Launch Case Study
Client
Coach Crete’s Home Team
Location
2021 Las Vegas, NV
Project Brief
With more than 40 years of experience in the southern Nevada real estate game, Dave “Coach” Crete and his wife and business partner Aylin are creating a real estate revolution. A new, patent-pending listing program that solves some of the biggest problems facing home sellers and buyers.
They chose us to create Coach Crete’s Home Team brand. The brand launch required an integrated marketing and communications campaign that would rapidly establish and grow awareness of the company and its Home Field Advantage listing program in the super-competitive Las Vegas real estate market, especially in the Hispanic community.
Brand Launch Case Study
Client
Coach Crete’s Home Team
Location
2021 Las Vegas, NV
Project Brief
With more than 40 years of experience in the southern Nevada real estate game, Dave “Coach” Crete and his wife and business partner Aylin are creating a real estate revolution. A new, patent-pending listing program that solves some of the biggest problems facing home sellers and buyers.
They chose us to create Coach Crete’s Home Team brand. The brand launch required an integrated marketing and communications campaign that would rapidly establish and grow awareness of the company and its Home Field Advantage listing program in the super-competitive Las Vegas real estate market, especially in the Hispanic community.
Branding
Coach Crete is well known in the Las Vegas valley as a highly successful real estate broker and volunteer football coach. These elements provide the creative foundation for the CCHT branding strategy. All brand assets integrate vibrant football and real estate imagery with straightforward messaging in Coach Crete’s authoritative, mentoring, no-BS tone.
This bold look, feel and tone amplifies the unique value of Coach Crete’s Home Field Advantage program and completely differentiates the brand from all competitors. Our gameplan drives brand awareness and engagement, and effectively delivers key messages that convert.
Branding
Coach Crete is well known in the Las Vegas valley as a highly successful real estate broker and volunteer football coach. These elements provide the creative foundation for the CCHT branding strategy. All brand assets integrate vibrant football and real estate imagery with straightforward messaging in Coach Crete’s authoritative, mentoring, no-BS tone.
This bold look, feel and tone amplifies the unique value of Coach Crete’s Home Field Advantage program and completely differentiates the brand from all competitors. Our gameplan drives brand awareness and engagement, and effectively delivers key messages that convert.
Corporate Identity
The Coach Crete’s Home Team identity is unique in the southern Nevada real estate marketplace. The logo typography blends modern and traditional sports-themed fonts that are familiar, accessible and powerful.
The high-contrast, high-visibility color palette can’t be ignored. It rivets attention and increases retention and conversions, especially in OOH campaigns. And the brand’s icon neatly combines a house and a football with a shield that projects strength and protects the interests of home sellers and buyers.
Corporate Identity
The Coach Crete’s Home Team identity is unique in the southern Nevada real estate marketplace. The logo typography blends modern and traditional sports-themed fonts that are familiar, accessible and powerful.
The high-contrast, high-visibility color palette can’t be ignored. It rivets attention and increases retention and conversions, especially in OOH campaigns. And the brand’s icon neatly combines a house and a football with a shield that projects strength and protects the interests of home sellers and buyers.
Website Development
We built a website that’s pretty much like Coach Crete himself – a bold, commanding, compelling presence that’s just a bit larger than life. The fully integrated, industry standard IDX listing platform delivers the latest features and info home sellers and buyers expect.
The site structure and design incorporate current best practices and are optimized for Local SEO. The ultra-clean UX efficiently guides visitors to conversions that keep the phones ringing.
The content homes in on Coach Crete’s patent-pending Home Field Advantage program and clearly differentiates the key benefits for both sellers and buyers. It also highlights Coach and Aylin’s extensive expertise, notable press coverage and dedication to family, football and the Las Vegas community.
Website Development
We built a website that’s pretty much like Coach Crete himself – a bold, commanding, compelling presence that’s just a bit larger than life. The fully integrated, industry standard IDX listing platform delivers the latest features and info home sellers and buyers expect.
The site structure and design incorporate current best practices and are optimized for Local SEO. The ultra-clean UX efficiently guides visitors to conversions that keep the phones ringing.
The content homes in on Coach Crete’s patent-pending Home Field Advantage program and clearly differentiates the key benefits for both sellers and buyers. It also highlights Coach and Aylin’s extensive expertise, notable press coverage and dedication to family, football and the Las Vegas community.
Advertising
Introducing a new brand in Las Vegas, the sensory overload capital of America, requires awareness advertising that stands out from the glitz and stands apart from the competition.
Our OOH strategy combines vivid graphics with powerful, concise messaging on targeted static and mobile boards that maximize impressions, time on message and retention. And Coach’s “totally excessive” GMC dualie simply can’t be un-seen.
We also partnered with Telemundo Las Vegas to craft a series of groundbreaking spots, including four two-minute educational vignettes that feature Aylin (who is fluent in Spanish) and Coach (who is… not) counselling real home sellers and buyers.
The spots position Aylin as the face and voice of the company in the Las Vegas Hispanic community, and Coach Crete’s Home Team as a caring, experienced real estate the community can trust.
Advertising
Introducing a new brand in Las Vegas, the sensory overload capital of America, requires awareness advertising that stands out from the glitz and stands apart from the competition.
Our OOH strategy combines vivid graphics with powerful, concise messaging on targeted static and mobile boards that maximize impressions, time on message and retention. And Coach’s “totally excessive” GMC dualie simply can’t be un-seen.
We also partnered with Telemundo Las Vegas to craft a series of groundbreaking spots, including four two-minute educational vignettes that feature Aylin (who is fluent in Spanish) and Coach (who is… not) counselling real home sellers and buyers.
The spots position Aylin as the face and voice of the company in the Las Vegas Hispanic community, and Coach Crete’s Home Team as a caring, experienced real estate the community can trust.
Coach On The Morning Blend
Public Relations
Every Las Vegas real estate agent wants to extend their ad spend with earned media. But like the local weather, there’s rarely anything truly newsworthy to pitch. So, getting the media to pay attention to a real estate story is a tough sell. But Coach Crete’s unique, patent-pending listing program proved irresistible, and we immediately landed him a prime segment on the highly rated Las Vegas Morning Blend. A master explainer and an absolute natural on camera, we’re positioning Coach as the go-to real estate subject matter expert in Las Vegas and beyond.
Coach On The Morning Blend
Public Relations
Every Las Vegas real estate agent wants to extend their ad spend with earned media. But like the local weather, there’s rarely anything truly newsworthy to pitch. So, getting the media to pay attention to a real estate story is a tough sell. But Coach Crete’s unique, patent-pending listing program proved irresistible, and we immediately landed him a prime segment on the highly rated Las Vegas Morning Blend. A master explainer and an absolute natural on camera, we’re positioning Coach as the go-to real estate subject matter expert in Las Vegas and beyond.
Photography
Our in-house photography and video crew creates and curates high quality content for Coach Crete’s website, advertising, press kit, social media channels and more.
From professional portraits to character shots to drone footage of featured real estate properties, these images help tell the story of Coach Crete’s unique brand personality and sell its unique Home Field Advantage listing program.
Photography
Our in-house photography and video crew creates and curates high quality content for Coach Crete’s website, advertising, press kit, social media channels and more.
From professional portraits to character shots to drone footage of featured real estate properties, these images help tell the story of Coach Crete’s unique brand personality and sell its unique Home Field Advantage listing program.
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