Personal Injury Law Firm
Bay Law
Rebranding Case Study
Client
Bay Law Injury Attorneys
Location
2025 Las Vegas, NV
Project Brief
After several years of quiet, but successful practice, Bay Law Injury Attorneys decided to take their business to the next level and compete head-to-head with large, well-known, well-funded personal injury law firms in the Las Vegas Valley.
They challenged BRAND to re-imagine and re-launch the Bay Law brand, rapidly increase awareness among potential clients, and highlight their commitment to giving back to the community. All on a modest budget.
We answered with fresh strategies, tactics and assets that are clearly defining and differentiating Bay Law in an ultra-competitive market still hyping the same stale stories.
Rebranding Case Study
Client
Bay Law Injury Attorneys
Location
2025 Las Vegas, NV
Project Brief
After several years of quiet, but successful practice, Bay Law Injury Attorneys decided to take their business to the next level and compete head-to-head with large, well-known, well-funded personal injury law firms in the Las Vegas Valley.
They challenged BRAND to re-imagine and re-launch the Bay Law brand, rapidly increase awareness among potential clients, and highlight their commitment to giving back to the community. All on a modest budget.
We answered with fresh strategies, tactics and assets that are clearly defining and differentiating Bay Law in an ultra-competitive market still hyping the same stale stories.
Rebranding
Bay Law principals and key personnel joined the BRAND team for a day-long Branding and Strategy Session in which we laid the foundation for a new brand that would stand apart from dozens of competitors in a thoroughly saturated marketplace.
We began with a situational analysis of the firm’s history, objectives, key competitors, competitive advantages, and prior marketing efforts, as well as a comprehensive SWOT. We also created an extensive catalog of attributes describing the Bay Law brand and its nascent brand personality. This fueled the development of a killer brand DNA and the firm’s revised Core Brand Identity, Core Beliefs, and tagline.
The session ended with a high-altitude brainstorm to identify strategies for making Bay Law’s company values operative and unmissable in the community and its marketing. We also fleshed out integrated PR and advertising campaigns to create top-of-mind awareness, reinforce brand credibility, build consumer trust, and generate consistent, high-quality conversions and referrals.
Corporate Identity
Bay Law’s existing brand imagery was related to its parent firm, which specializes in intellectual property law. But moving into the personal injury space required a new identity that looked and felt like “law and order” instead of patents and trademarks. One that clearly communicated credibility and experience their prospective clients could trust.
Logo Design
BRAND developed a series of new logo marks. The final design was based on one of Bay Law’s brand personality attributes revealed during the Branding and Strategy Session.
Bay Law sees itself as a guide who carefully and confidently leads clients on the complex and often arduous journey through the legal process. The torch, which includes a stylized “B” and “L” in the handle, symbolizes how Bay Law illuminates the process and guides their clients every step of the way on the road to recovery and justice.
Advertising:
Out-Of-Home
We introduced Bay Law’s new branding and messaging with an integrated OOH campaign featuring high-profile digital and static boards, bus shelters, and bus wraps.
The campaign also introduced Deniz Bayramoglu, Managing Attorney of Bay Law, as the firm’s public face and voice. The initial Remember Our Name messaging focused on creating brand awareness, recognition, and recall.
Subsequent messages highlight Bay Law’s dedication to providing personalized, compassionate “legal care,” and their promise to serve client needs in and out of court. Their deep experience in negotiation and litigation, and relentless pursuit of justice, is reinforced by a bold tagline, Winning IS No Accident.
Advertising:
TV & Radio
These messages have been adapted and expanded to create video and radio spots programmed to rotate in concert with the OOH messaging. Bottom line? The Bay Law brand, Deniz’s face and voice, and the Winning Is No Accident tagline are now everywhere in the Las Vegas Valley. The fresh look and targeted messages are clearly differentiating Bay Law from a host of stale competitors. It’s no accident that people are taking notice.
Community
Outreach
BRAND is helping Bay Law extend its work beyond the courtroom and into the community to help make a lasting, positive impact, especially on the lives of children and veterans.
We created high-quality, high-profile partnerships that demonstrate their support for these causes and highlight their commitment to giving back to the community. These initiatives have established Bay Law as the leading business community partner in their hometown of Henderson, Nevada, just outside of Las Vegas.
Shop Class
Southern Nevada faces a dual challenge: a critical shortage of skilled tradespeople and an escalating housing crisis. So, we partnered Bay Law with the Shop Class Nevada Foundation to sponsor the Bay Law Shop Class. This innovative program helps local high school students get the expert, hands-on training and real-world experience required to pursue careers in the building trades.
During the school year, a team of high school seniors learns all of the skills needed to build a complete “tiny home” from the ground up. The finished home is then gifted to a deserving veteran on Veterans Day. Bay Law is already working to expand the program and has acquired the property for a whole community of tiny homes for veterans in Henderson.
Serving Our Kids
BRAND also enlisted Bay Law in the crusade to fight child hunger in Southern Nevada. There are 111,000 children in Clark County alone who don’t get enough to eat every day. The Serving Our Kids Foundation (SOK) provides weekend meal bags to more than 4,000 food-insecure children each week during the school year.
We positioned Bay Law to become the Presenting Sponsor of SOK’s annual Bowl-A-Thon, a major fundraising event. The firm has also mobilized its team members to volunteer at the Bay Law meal bagging events they hosted for SOK.
Public Relations
BRAND supports these community outreach partnerships with integrated PR campaigns that amplify awareness of Bay Law’s brand, values, and direct community action.
We produced the Bay Law Shop Class kick-off press conference that generated significant earned local media coverage. And our media drumbeat has secured ongoing exposure and buzz for Bay Law’s good works for both organizations.
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