In a digital world where news travels at light speed, one bad customer experience, one insensitive statement, one unfortunate accident can become a full-blown crisis that threatens the life of your business. Crisis planning is not about what you do “if” a crisis happens, but “when” it happens. This makes Crisis Management Planning an essential reputation management strategy for every business.

We create your comprehensive Crisis Management Plan for responding quickly and effectively to negative events or publicity. We develop clear communication protocols, identify and train your key spokespeople, and specify detailed steps for addressing a wide range of critical issues.

This strategy enables you to demonstrate accountability and your commitment to making things right. It can restore trust in your customers and the public. It can not only save your reputation, but enhance it.

This reputation management strategy positions and promotes your key personnel as visionary leaders and subject matter experts. We distribute your thought leadership content across various platforms from blogs to social media to industry publications in order to reach the widest possible audience. We also secure cornerstone speaking engagements and top-tier media placements where you share insights, innovations and perspectives that provide real value to your industry and communities.

Our thought leadership strategies establish and reinforce your authority, differentiate your brand from competitors, increase brand engagement, build long-term trust among consumers, and drive new business opportunities to you doorstep. They can also attract talented people who want to work with an organization at the forefront its industry.

This valuable reputation management strategy positions your company, employees, products and services to compete for high quality consumer, public and industry recognition that builds your reputation and your bottom line.

Awards from reputable organizations are perceived as endorsements of your brand's quality, reliability, customer service and leadership in its field. This third-party recognition and validation enhances your credibility and trust among consumers, customers and partners.

Awards also serve as key differentiators that set your achievements and strengths apart from competitors. When consumers are evaluating which competing brands or products to purchase, we make sure your award-winning track record is a major deciding factor.

Winning awards generates prime marketing and public relations opportunities. We leverage your success with press conferences and news releases, media interviews and appearances, social media, marketing and advertising campaigns, and more. These not only build your reputation, but attract new business, increase customer loyalty and boost sales and bottom line growth.

One of our most powerful reputation management services, Community Relations can have a profound, positive impact on your reputation. We proactively engage with your local communities, industry and other important stakeholder groups, and build strong, long-term relationships.

We establish and maintain valuable civic and philanthropic partnerships that highlight your good citizenship and earn trust, goodwill and brand loyalty. We discover golden opportunities to:

• Demonstrate your brand’s values at work in the community.
• Participate in and sponsor local events and initiatives.
• Volunteer for community service projects as a team.
• Donate funds and/or in-kind support to worthwhile local charities.
• Engage with community leaders and members to discuss and address their needs and concerns.
• Create new programs and events that involve and benefit the community.
• And much more.

As with all of our reputation management strategies, we report and promote each opportunity with tailored marketing and PR campaigns that polish your reputation among prospects and customers, as well as within your communities and industry.

More and more consumers, especially Gen-Z consumers, are buying brands based on their social responsibility – how a brand’s values, policies and actions align with and support the social, environmental or economic causes these consumers care about.

Make no mistake. If your brand doesn’t meet their standards for social responsibility, they will find and support a brand that does.

BRAND can help you develop a comprehensive CSR strategy that benefits society, as well as your business. But implementing and maintaining it requires a serious, sincere, long-term commitment from everyone in your organization from the board room to the mail room. Consumers will not tolerate lip service. They want to see proof of your social responsibility in how you do business and how you interact with and affect the world.

Our CSR strategies can help define and promote your social responsibility policies and practices to consumers, employers, communities, government, the general public and the media. We focus on how you:

• Implement environmentally sustainable practices to reduce waste, lower your carbon footprint, and conserve resources.
• Champion fair labor practices and working conditions within your company and your supply chain.
• Support worthwhile social causes and nonprofits.
• Volunteer your brand and employees to participate in community events, programs and initiatives and encouraging.
• Operate responsibly, transparently, ethically and profitably.
• Respect and protect human rights in your operations and business relationships.

Our reputation management services make sure your audiences across all platforms know and understand your commitment to CSR, and see proof of its positive impact in your company, communities and in society. We tell the stories that strengthen your good reputation and goodwill, increase customer engagement and loyalty, and give you a distinct competitive advantage with a new generation of discerning consumers.

One of our reputation management services is to identify and help form strategic partnerships with other businesses, organizations and influencers that share your values, objectives or target markets. These collaborations can lead to new business opportunities from shared audiences, expanded networking and other collaborative synergies. We help extend your market reach and good reputation into productive new territory.