Our experiential marketing services begin with strategic planning, the key to experiential marketing success. First, we conduct market research to understand your industry, audience preferences, consumer trends and competitors.

Next, we develop a customized campaign strategy based your business and marketing goals, as well as the campaign timeline and key deliverables for ensuring seamless execution from start to finish.

Then we create detailed customer personas and identify the emotional drivers that the campaign will tap into. Finally, we develop compelling experiential concepts that bring your brand’s story to life through immersive, memorable, shareable experiences.

A full-service experiential marketing agency has to be able to realize its concepts. So we create visually captivating and branded spaces, from pop-up installations to immersive digital environments. And we design the user journey and touchpoints to maximize engagement and satisfaction, mapping out exactly how consumers interact with your brand every step of the way.

We integrate high quality sensory experiences, including sight, sound, taste, touch and smell, that amp-up the impact of our concepts making them more immersive, memorable and shareable. Our experiential marketing services even include using interactive augmented and virtual reality content, such as 3D product demonstrations and gamified brand experiences.

We also provide end-to-end event production and management experiential marketing services that maximize consumer satisfaction and your return on investment. These include:

• Finding and ideal venues that match the campaign’s theme and securing all necessary permits and approvals for public events
• Coordinating the delivery and installation of all support assets, from physical structures to branded signage to digital content, and ensuring they’re integrated seamlessly into the live experience design
• Managing the setup, staffing and live management of events to make sure they deliver the optimal customer experience
• Collaborating and coordinating with vendors and influencers to enhance reach and engagement

But, perhaps most importantly, we always make sure all events and installations are in strict compliance with local and venue safety regulations. A professional experiential marketing agency must make the safety and well-being of your attendees a top priority

Our experiential marketing services build high tech solutions in to your events that enhance how consumers use your environment and share their experiences. We can:

• Create custom mobile apps that integrate gamification, loyalty programs or AR filters to engage consumers before, during, and after the event
• Design shareable moments, such as photo ops, video booths, or hashtag campaigns, that yield tons of user-generate social media content and amplify your campaign’s reach and impact
• Incorporate touchscreens, projections and motion sensors to create unique, interactive displays that compel users to engage with the brand in real-time
• Use beacons and geolocation to interact with users in specific event locations, offering real-time notifications, offers and exclusive content
• Capture and analyze consumer actions, interactions and reactions, and provide valuable insights for campaign optimization

One of our most dynamic experiential marketing services is Identifying and collaborating with influencers who resonate with your target audience and can amplify your campaign’s performance on social platforms.

We develop content, such as teasers, event recaps and user-generated content, that’s tailored for specific social channels, UGC challenges and competitions motivate attendees to share their experiences, boosting organic reach. And real-time social engagement options, like live streaming or Instagram takeovers, can explode reach and engagement.

An experiential marketing agency must be able to measure attendance, consumer engagement, social media mentions and interactions and other key metrics. It’s the only way truly understand how attendees interacted with your brand, how your campaign is performing and how it can be optimized to achieve improved results.

Beyond this, we also track leads generated from the campaign and measure conversion rates to assess direct impact on sales and brand engagement. Use social listening tools to assess customer sentiment and measure changes in brand affinity post-campaign.

And we always provide detailed reports on campaign performance, highlighting successes, areas for improvement and recommendations for future campaigns.