Media Relations
Media Relations
Need more market share? Media relations services are your answer.
Need more market share? Media relations services are your answer.
Excellent media relations are essential to getting your stories into hands of the right editors and reporters and out to the public you want to relate to. We target appropriate media outlets and nurture these key relationships. We develop and pitch PR ideas and stories their audiences want to or need to hear.
Our media relations services also include media training for company leaders, key representatives and subject matter experts. This enables you to project confidence and competence in the media. We also provide comprehensive media monitoring and analytics that measure campaign performance and reveal invaluable insights.
There’s an important difference between public relations and media relations. Media relations is focused on nurturing productive relationships with specific organizations, journalists and editors that comprise “the media.” Public relations is focused on developing a brand’s core messages – the stories you want to communicate via the media to various targeted audiences that comprise your “public.”
However, credible social influencers can be targeted for legitimate, specific PR objectives, beyond sharing their personal comments and stories with their networks.
Building strong media relationships is a key component of creating and maintaining credibility, engagement, influence and trust with major media outlets. Even though “earned media” isn’t paid for, it often requires more time and effort than traditional advertising to plan, execute and achieve results. Effective media relations helps you access the megaphones that gets your messages to your audiences.
Once our team creates your unique PR/brand communications strategy, we develop PR ideas and stories and create the ideal timeline for pitching these opportunities to the most appropriate media contacts. Then we conduct ongoing outreach to targeted journalists and community organizations. This ensures your stories will be told to the precise audiences that need to hear them by authoritative sources the audiences recognize and respect.
Breaking news requires reaching the correct contact within minutes. We pitch your story and suggest relevant tie-ins to timely events or other related news increase your coverage throughout the news cycle. To help immediate attention, we can grant exclusivity to a reporter or news organization that we know is aligned with your mission or objectives.
A product launch or grand opening is a completely different challenge. We want to cast the largest possible media net to capture, engage and inform the maximum number of consumers. Knowing which media, reporters and editors to contact and how they decide if your story is “newsworthy,” is critical PR success.
Research has proven that consumers trust third-party endorsements and coverage from a trusted news source far more than paid advertising. BRAND is focused on ROI and the goals of our clients. Whether we focus on driving awareness or driving business, we have well-defined goals that steer the media relations strategies for every client and campaign objective.
BRAND uses Cision to ensure we are keeping contacts up-to-date and tracking all activity across every platform to show accurate search results, impressions, engagement and activity on your website. We also track your competitors and monitor responses in real time. We provide monthly or quarterly reporting that shows your reach compared to your competitors or other products you compete with on a daily basis.
Active Coverage
Coverage secured on behalf of the client that align with the KPIs
Potential Reach
the sum of viewership available for publications and website
Share of Voice
a percentage of coverage for your brand, products or executives
Social Engagement
How many shares and comments received
Sentiment
Tone or the articles mentioning your brand and your competitors
Media Outreach
the number of releases and pitches sent and performance review
Understanding the data is crucial when planning PR campaigns, setting KPIs and defining your media relations strategy and targets. It removes the guesswork and gives our PR team the compass to effectively navigate a direct route to your audiences.
Industries We Serve
Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.
Industries We Serve
Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.
Financial Consulting
Hospitality & Travel
Government
Technology & Entertainment
Ecommerce
Retail
Real Estate
Health & Medical
Non-Profits
Philanthropy
Attorney & Law Offices
Well-Funded Startups
Financial Consulting
Hospitality & Travel
Government
Real Estate
Technology & Entertainment
Ecommerce
Retail
Health & Medical
Attorney & Law Offices
Well-Funded Startups
Philanthropy
Non-Profits
Marketing Partners
Marketing Partners
Client Journey
Client Journey
01
Discover
02
Strategize
03
Realize
04
Execute
05
Optimize
06
Grow
01 Discover
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
02 Strategize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
03 Realize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
04 Execute
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
05 Optimize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
06 Grow
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
FAQ
What is media relations and why is it important?
Media relations is the practice of fostering and managing strategic, long-term, productive relationships between your organization and the media. It requires several, integrated media relations services that create ongoing interactions with key media professionals, promote your messages, manage your brand’s reputation and, ultimately, maximize your positive coverage in the media.
The most effective media relations strategies require a media relations agency with proven experience and extensive existing relationships with local, national and international media
Media relations services help build credibility and trust with the public though highly visible, positive media coverage that enhances your reputation, increases brand awareness and attracts customers or clients. They also enable you to control your brand’s narrative, respond to crises quickly and effectively, and communicate your mission, values and accomplishments to a broader audience.
How does a media relations agency build strong relationships with the media?
An effective media relations agency builds strong, long-term relationships by using its suite of media relations services to:
Understand the Mediascape: It researches and identifies the relevant media outlets, journalists and editors who cover your industry or topics related to your organization and reach your audiences.
Provide Valuable Content: It offers newsworthy, relevant and interesting stories that align with an outlet’s content focus or a journalist’s content specialty. These can include press releases, feature stories, expert commentary, op-ed articles, exclusive interviews and more.
Be Accessible and Responsive: Your media relations agency must answer all media inquiries promptly. Providing timely and accurate information builds trust and reliability.
Maintain Ongoing Communication: Keeping in touch with key editors and reporters, through regular updates, newsletters or informal check-ins, helps build a strong rapport and top-of-mind awareness of your brand and it’s priorities.
Show Appreciation: One of the least sophisticated yet most valuable media relations services is simply acknowledging and thanking editors and journalists for their coverage. Writing a short email or sharing their work on your social media channels always helps enhance these relationships.
How can media relations benefit my organization during a crisis?
It’s never a question of “if” a crisis happens. “When” a crisis happens, effective media relations play a critical role in managing the situation and protecting your reputation. An experienced media relations agency provides indispensable media relation services that deliver significant benefits:
Open Communications: It ensures that relevant, accurate information is disseminated to the public immediately. This helps control the crisis narrative and prevent the spread of misinformation.
Crisis Management: By having established relationships with key media contacts, your media relations agency can quickly place official statements, updates and responses that mitigate negative impact.
Rebuilding Trust: Transparent and honest communication during a crisis helps maintain or rebuild trust with the public and your stakeholders. Addressing concerns and showing accountability can positively influence public perception.
Consistent Messaging: Expert media relations services make sure your messages are crystal clear and consistent across all platforms and media outlets. This is essential for establishing and maximizing credibility during a crisis.
By leveraging strong media relations, your business can effectively navigate through a crisis and emerge with your credibility and reputation intact.